Korean premium brand Genesis took the wraps from the X Speedium Coupé at the New York International Auto Show. This concept car must set the pace for the future design strategy of the brand. At the same time, Genesis announced the electric GV70 SUV would be its first-ever car produced in North America.
“This car is an open-door moment in Genesis’ journey toward our future EV design. This isn’t a show car; it’s a look into our design processes as we explore ideas for the next wave of EVs, one that incorporates Genesis’ DNA,” said Belgian Luc Donckerwolke, Chief Creative Officer of Genesis.
EV sports car
While some brands like to disguise their future models as concept cars and pretend afterward that they have a concept for the road when the production version arrives, Genesis follows a more old-fashioned approach. It’s unlikely that the new X Speedium Coupé will ever see the spotlights of a dealership. It exists as a pure styling exercise.
The new concept draws inspiration from last year’s Concept X presented in Los Angeles. The overall coke bottle shape, wide stance, and flared arches are copied, but Hyundai’s premium brand says EV elements have been incorporated. Most impressive is the front end. Genesis’ typical Two Lines light signature flashes over the whole bumper. It looks like a grill, but don’t be mistaken; there’s no engine under the hood. Other than that, it is electric, and Genesis doesn’t unveil specs on the driveline.
The sides keep the iconic rear-wheel-drive proportions, with a rearward cabin and a (very) long dash-to-axle ratio. The back differentiates itself from the 2021 concept by combining the looks of a fastback coupé and a shooting brake. Again, the twin light signature is featured alongside a diamond-shaped third brake light.
“We are giving each design element space to breathe,” says Donckerwolke. “It’s not about making the design elements compete with each other, but about orchestrating the elements to complement and respect one another.”
GV70 production in Alamaba
At the NY Auto Show, Genesis took the opportunity to announce plans for its future electric range. By 2030, Hyundai’s premium brand aims at being all-electric with a six-model line-up.
Alongside the electrified G80 sedan and the recent GV60 that shares its 800-volt platform with the Hyundai Ioniq 5, Genesis has a third electric car. The electrified GV70 SUV will be the brand’s first car built in the USA. Production at the Montgomery plant in Alabama is scheduled to begin in December.