Tata Avinya concept believes future is screen-less

Indian car group Tata has unveiled the Avinya, a mold-breaking and fast-charging EV concept that preludes a production version scheduled for 2025. In contrast to the overwhelming majority of futuristic studies, the Avinya has a completely screen-less interior. According to the carmaker, less screen time is the way forward.

While Tata’s reputation isn’t one of the luxury cars, apart from the models belonging to daughter companies Jaguar and Land Rover, the Avinya targets to change that. This enormously long and roomy station wagon is a premium contender.

Tata says that it can’t fit into a specific category, but with the short nose and equally short trunk, the design has EV, and autonomous driving, written all over it.

GEN3 platform

The clever lighting details and the bi-tone bodywork also unveil that the Volkswagen Trinity, planned for 2026, and the next-gen Volvo XC90 might face stiff competition if Tata Passenger Electric Mobility, the branch responsible for the group’s electrification strategy, decides to bring the car to market under this guise. The press release states that a production version is scheduled for 2025.

Of course, the company doesn’t unveil too many details yet. The name means innovation in Sanskrit; there’s machine learning involved, durable materials from a circular supply chain, and the platform is the GEN3 version, which will definitely go into production. Speedy charging times are promised, at the level of recuperating 500 kilometers in half an hour. Several EVs will be built on this architecture.

Without displays

While the outside is inspired by a catamaran, the inside looks like – well – a desert. There’s no perceptible display on the center console, though the steering wheel looks like it has one embedded within the steering wheel’s rim. As for autonomous driving, the driver will still be able to enjoy the pleasure of being in command.

Tata adds that the loungy and comfortable interior should breathe calmness, light, and a stress-free ambiance and that screens would only bring distraction and mild pressure. Again, an authentic approach that is not often encountered in current premium concepts, which tend to move in the opposite direction.

As a car with Indian roots, Tata mentions that the vehicle is ready for all surfaces, which, without any technical details available, is a hint at two electric motors and four-wheel drive.

EV plans

In the shadow of the presentation, press agency Reuters picked up some targets for Tata’s current EV strategy. The group plans to build 80 000 EVs in its forthcoming fiscal year, four times higher than last year.

The electric car market is still a young plant, or rather a germ, in India, but leading automobile company Tata claims 90% of the local market. It offers a small SUV, the Nexon EV, and a Polo-sized liftback, Tigor EV, as electric alternatives.



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