Volkswagen debuts on TikTok with New Auto

Piet Andries

June 13, 2022

The Volkswagen Group debuts on TikTok under the name of its future strategy ‘New Auto’. It wants to reach out to Generation Z with employee-made short videos /TikTok

Regarding itself as a car maker transforming into a tech company, the Volkswagen Group decided it couldn’t do without a TikTok account. Un
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