This content has been archived. Log in or Subscribe to a level that has access to archived content.
Volkswagen debuts on TikTok with New Auto
The Volkswagen Group debuts on TikTok under the name of its future strategy ‘New Auto’. It wants to reach out to Generation Z with employee-made short videos /TikTok
Regarding itself as a car maker transforming into a tech company, the Volkswagen Group decided it couldn’t do without a TikTok account. Under the tag “newauto”, also the name of the Group’s future strategy, employer-made short films will be published to inform about electrification and digitalization. ‘You did not wait for us, but here we
Comments
Ready to join the conversation?
You must be an active subscriber to leave a comment.
Subscribe Today