Honda and Max Verstappen launch a limited run of the ‘e’

Exclusively available in 50 units, Honda has prepared a special edition of its all-electric city car, the e. Apart from the cosmetic changes, the driveline and battery remain unaltered. But there’s a fan with some fame that seems to have been graced by its appearance.

While a thrilling drive isn’t front in mind with a car like this, Honda, as an engine supplier for his F1 car, succeeded in persuading F1 world champion Max Verstappen to become an ambassador for the limited edition – usually a sign that sales need a bit of a boost. “It has funky looks, a compact design, and is fun to drive. It’s a great electric urban vehicle.”, is what Max commented.

Selling at €40 160

Make a wish if you see a Honda e passing by in ‘Platinum Cristal Red’ and black 17” alloy wheels. Because you’re encountering one of the only 50 special edition versions the Japanese carmaker has made of its all-electric city car.

To boost its appeal, the little car also gets shiny black roof pillars and appropriate badges. The specifications are based on the Advance grade, which is the only equipment level available at 40 160 euros in Belgium.

Honda has not changed the charging rates, battery capacity, or driving behavior of the e. A bit surprising considering the celebrity they lured in to promote the model.

Town heroe

Despite being the only BEV in Honda’s portfolio, the small e witnesses clever development based on a ground-up new platform featuring rear-wheel drive. Its voguish interior is exceptionally roomy considering its size, and it’s also tech-savvy and supplemented with V2L capability, meaning you can power external devices from the 35.5 kWh battery pack.

However, its WLTP range of 220 km makes it less suited for out-of-town journeys. But then again, in the video Max Verstappen is only spotted dwelling around in the center of the cute little Italian postcard village Dozza.

Sales down

Last year Honda sold 3.752 units of the e. The car got off to a good start in the beginning of 2022, but in March and April, sales were down on a year-to-year comparison. The steep price tag doesn’t help, especially compared to similar electric supermini’s. The price for this limited edition hasn’t yet been fixed for Belgium, but in other European countries, it’s a few thousand euros more.



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