Beherman Motors to import Chinese Farizon e-vans in Benelux

Beherman Motors has signed an agreement with the Chinese brand Farizon to import and distribute in the Benelux region. The well-known family importer, tied to Mitsubishi, Mazda, Saab, and BMW in the past, taps further into the opportunity of the nascent eLCV market and aims at a share of 5%.

Farizon, a subsidiary of the Geely auto group, is a Chinese start-up in new energy product lines for commercial vehicles. With a wide range of models, including heavy and light trucks, buses, and the recently announced SuperVAN, Farizon covers all commercial vehicle market segments, from LCVs to buses and heavy-duty trucks.

Bio-based materials

The SuperVAN will spearhead Farizon’s product offensive, with the first deliveries starting in September. This 3.5-ton van sits on Geely’s advanced flexible architecture. It comes equipped with wireless updates (OTA), by-wire technology for digital driving (steering and braking), and environmentally friendly biomaterials in the interior. Featuring a record-low loading threshold of just 550 mm and unique side access by lack of a B-style, the SuperVAN offers an intelligent solution for urban deliveries.

Geely’s Multipurpose Architecture (GXA-M) facilitates the customization options for the SuperVAN, which is developed for different formats, ranging from a panel van to a chassis cab – the latter is still an exception in the eLCV market.

The architecture is BEV-only and can also underpin passenger cars. The leading contenders for the Supervan are the Maxus eDeliver9, the Ford e-Transit, and the Mercedes eSprinter.

Jacques Beherman (second from right) at Geely’s headquarters after signing the deal

Window of opportunity

With a network of approximately 50 distributors, Beherman aims to capture more than 5% of the Benelux market within three years. By combining Fuso trucks, Farizon vans, and Piaggio city trucks, Beherman Motors positions itself as a more prominent player in the ‘mid & last mile delivery sector’, shifting its focus from car distribution in the past to light commercial vehicles.

As legacy manufacturers have prioritized the electrification of their passenger car ranges, they face a late start, creating a window of opportunity for new entrants like Farizon to get a firm foothold in the emission-free van market.

Currently, only 7.4% of van registrations in the EU are fully electric, according to the latest data from the Automotive Manufacturers Association ACEA. Further uptake is a matter of supply, as fleets fail to get their hands on enough electric vans.

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