Swedish dealer holding Hedin to import XPeng in Belux

The Swedish dealer holding Hedin, which has been active in Belux since 2018, will start to import the Chinese brand XPeng. The first units of the momentarily available P7 sedan and the large G9 SUV should be delivered before the end of summer.

The prices in Belgium aren’t known yet, but normally, they will be in line with the ones practiced in the Netherlands. There, the basic version of the P7 sells at €50,000. Later this year, a third model will arrive here, the G6, which should be considered a direct rival to the Tesla Model Y and the BYD Seal U SUVs.

Five showrooms soon

Interested customers will be greeted in five Hedin Automotive Showrooms. The already existing ones in Antwerp, Ghent, and Brussels will soon be joined by two new ones in Maldegem and Luxembourg.

“We are honored to bring XPeng to the Belux market,” says Anders Hedin, CEO of the Hedin Mobility Group. “XPeng scores high in innovation, sustainability, and smart technology. That’s also our mission: not just delivering a car but an advanced driving experience. Together with XPeng, we will make this market even greener.”

“Xpeng is expanding quickly in Europe, and we’re glad that we can add Belgium and Luxembourg to our network,” responds Elvis Cheng, General Manager of Northern Europe at XPeng. ‘Hedin Automotive is a renowned and trusted automotive partner, and I’m confident that together we will make XPeng successful in these markets.”

Hedin Automotive and XPeng

Hedin Automotive is a subsidiary of the Swedish Hedin Mobility Group that has been conducting import and retail activities in Belgium since 2018. The company distributes 10 brands, including BYD Trucks, Dodge, Hongqi, Ineos Grenadier, Lexus, Mazda, Mercedes-Benz, RAM, Smart, and Toyota.

Belgium already has 33 dealer locations, making it one of the larger dealer groups in the country. XPeng will be its third Chinese brand on offer. Besides the trucks from BYD, Hedin is also importing the super-luxurious Hongqi SUV here, a product marketed as the Chinese answer to the Rolls-Royce Cullinan. This year, two other, less exclusive, and more expensive Hongqi models should also arrive in Europe.

XPeng is one of the more attractive Chinese brands arriving in Europe. Last year, it was already in the news when it concluded a deal with the Volkswagen group, and the latter took a 5% interest in the Chinese manufacturer.

Part of the deal was also to jointly develop an EV platform for two middle-sized electric cars, also in VW versions, to be sold on the Chinese market. From this perspective, it’s rather strange that the import of XPeng in the Belux hasn’t been entrusted to D’Ieteren, the importer of all VW Group products and other (small) manufacturers.