MediaMarkt sells ‘street-illegal’ e-scooter with 70 km/h topspeed

Electronics chain MediaMarkt, which opened its first European ‘Urban Mobility Store’ in Antwerp on Tuesday, is selling a racing e-scooter that reaches 70 km/h. Such devices are not allowed on public roads in Belgium, where the maximum speed is 25 km/h. However, the electric chain claims that such a device is “ideal for commuting,” says Het Laatste Nieuws.

Misleading trade action

The Segway KickScooter GT2P, priced at 2,999 euros, has a maximum power of 6,000 watts. It can pull you from 0 to 48 km/h in just 3.9 seconds and soon reach a top speed of 70 km/h. The integrated lithium-ion battery, with its capacity of 30,000 milliamp/h, also offers a range of 90 km.

The device, which weighs a whopping 52 kg, or closer to the kind of some mopeds, is therefore made for track action and should only be used on circuits and private land, something the manufacturer Segway itself also points out. The point is: this is not at all how retailer MediaMarkt advertised the KickScooter, writes the newspaper Het Laatste Nieuws. “Ideal for your commute,” the electrical chain claimed.

According to the FPS Economy, this could be considered misleading trade practice. After a phone call from the newspaper, MediaMarkt acknowledged that the e-scooter was misrepresented on its website and rectified the mistake. “This e-scooter is intended for off-road use,” it now reads. A maximum speed of 25 km/h is allowed on public roads.”

Mandatory adjusted speed like a moped

This is not to say that you cannot take the Segway KickScooter GT2P onto public roads: once the speed limit is technically limited, which can be done via software, there is no problem. It is the same story as with sports cars undergoing chip tuning, says FPS Mobility in the paper. “You are allowed to boost the power of a vehicle software-wise, but you are only then allowed to drive such a car on the track.”

According to Segway, the KickScooter GT2P is safe. The 92 mm wide pneumatic tires offer considerably more balance and grip. The disc brakes on the front and rear wheels bring you to a quick stop, while the electronic ABS technology on the rear prevents stalling and guarantees a safe stop even during abrupt braking.

Regular speeding

In Belgium, police regularly remove e-scooters that are much too fast from traffic. E-scooters that reached 112 km/h in the process are no exception.

E-scooters that drive too fast undergo an impoundment, a kind of confiscation. If already compliant, offenders are allowed to have their two-wheeler put into regulation. Some police zones require an authorized garage operator to come by within 30 days and collect the e-scooter. It will then be adjusted at the offender’s expense and returned to the police. After another test, a release may happen. Offenders can also relinquish their e-scooters immediately, after which destruction follows.

Urban Mobility Store

With the ‘Urban Mobility Store’ on the Antwerp Meir, MediaMarkt mainly wants to capitalize on rising sales of light electric vehicles, such as e-bikes, e-wheels, e-skateboards, and e-scooters. Of course, 75,000 e-scooters would be sold in Belgium every year.

The electronics chain already has half of that market share and is keen to expand. After all, the market is far from saturated, it says. Apart from vehicles and supplies, the shop also has a repair service.


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