Kia’s electrification push to raise annual sales in Europe by 50%

Kia has set an ambitious target for the European market: achieving annual sales of 800,000 vehicles by 2028, with 85% of these vehicles powered by electrified drivetrains. The strategy was unveiled during a detailed presentation at a dealer convention held in Berlin.

In the wake of the conquest of Chinese newcomers, one tends to forget about the incumbent brands from South Korea. However, Kia’s plan to expand into the European electric vehicle market doesn’t lack vision. Electrified vehicles constitute 37.9% of Kia’s total sales, but the company aims to double that share within four years.

An entire line-up of hybrid and battery-power

In 2023, Kia sold 572,297 units in Europe and wants to double that by 2028 to 800,000 units. Driving the push is the launch of several new electrified models over the coming years. Kia will expand its hybrid vehicle range from six in 2024 to nine by 2028. These might prove essential as electrified gasoline engines are currently compensating for the slowdown in fully electric sales.

As for electric models, the small €30,000 EV3 will play an important role. “Given the importance of Europe to Kia’s global sales and electrification strategy, we will launch the EV3 in the region this year,” said Ho Sung Song, Kia President and CEO.

“Following the success of the EV6 and EV9, the Kia EV3 will actively lead the transition towards EVs.” The EV3 is positioned below the Niro EV. Further down the line, the EV4 (an all-electric Ceed) and EV5 (all-electric medium-SUV) are slated for release in 2025, with the entry-level EV2 following in 2026.


New pure electric purpose-built vehicles (PBVs) are also on the horizon. These modular LCV-type vehicles serve specific mobility needs, such as ride-hailing, shuttle services, parcel delivery businesses, etc.

Kia’s global ambitions target annual sales of 1.6 million EVs by 2030. To help achieve this goal, the company plans to introduce high-performance GT derivatives of several EV models, including the EV9. By 2025, the company plans to start producing fifth-generation batteries, offering improved energy density and reduced costs.


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