Kia puts Europe front and center in bold EV and SDV strategy
April 13, 2026
At its 2026 CEO Investor Day last week, Kia Corporation laid out an ambitious long-term roadmap built around electrification, software-defined vehicles, and new mobility services. While the strategy is global in scope, Europe stands out as a key pillar, with clear volume targets, a rapidly rising EV mix, and a product offensive tailored specifically to […]