Volvo Car Belux sets new sales record with 82% electric

Volvo has set a new sales record in Belgium, selling 24.221 cars, a growth of 13.6% compared with 2023, and lifting the brand to sixth position in the top ten most popular brands. That growth was ‘fueled’ primarily by its electric cars, with fully electric BEVs accounting for 69%. Adding the plug-in hybrids, the figure for ‘electrified’ cars is even 82%.

Looking at the EV market in Belgium, Volvo worked itself up from sixth to third place with an 11% market share. In Luxembourg, Volvo Cars finished in ninth place overall with 1,634 registrations and a 3.5% market share, representing a 19% growth.

EX30 rising star

The new Volvo EX30, for the first time sold over a whole year with a starting price of €40,590, was the rising star with 6,500 registrations. Meanwhile, the Ghent factory is preparing to start production of the EX30 in April as a second factory beyond China’s Chengdu Plant to provide the rest of the world with the popular model.

To prepare for that new production, Volvo Cars Gent was forced to a transition year with 35 days of no production, resulting in 186.313 cars rolling off the assembly line, 19% less than the 230.527 of 2023. The Ghent factory produces today the XC40, C40, and V60 and is, with some 7,000 employees, one of Belgium’s most significant employers in the manufacturing industry.

“The launch of our new model is not only another milestone in Volvo Car Gent‘s electrification journey, but it is also a foundation for the future of our factory. The success of this introduction sets the course for the coming years and strengthens our position in an ever–changing and increasingly competitive market,” says Stefan Fesser, CEO and plant manager of Volvo Car Gent.

The Volvo XC40/EX40, also built at the Ghent plant, continued to perform strongly last year, with over 7,500 registrations. More than a third (33.6%) of the cars built in 2024 in Ghent were electrified, 28.5% fully electric and 5.1% hybrid. 94% of the vehicles produced in Ghent were destined for export.