Lyft buys taxi app from BMW and Mercedes to expand in EU
April 17, 2025
American ride-hailing platform Lyft is buying the taxi app FreeNow from German luxury car brands BMW and Mercedes-Benz. The Uber competitor is paying 175 million euros for this and wants to use it as a lever to enter Europe under its own name. Lyft is primarily a ride-hailing platform that connects passengers with drivers through […]