How Hedin’s Benelux CEO builds a ‘Chinese Wall’ around Its EV strategy
January 15, 2026
At the Brussels Motor Show, the Belgian introduction of NIO and Firefly was more than just another Chinese brand launch. It was a case study in how Europe’s largest dealer groups are rethinking retail, aftersales, and competition in the electric era. In an interview with newmobility.news, Eddy Haesendonck, CEO Benelux of Hedin Automotive, explained why […]